Google changes the way business marketing is doing and will continue to affect marketing strategies for the foreseeable future. Most people find the company on the internet through Google. Importantly, this means that business owners who want to have an online presence have to keep Google and other search engines expectations for the website. But some mistakes may take place in SEO that can be avoidable for better internet presence and higher search result conversions.
Choosing the Wrong Keywords
One of the most common SEO mistakes people make is choosing the wrong keywords. Importantly, the keywords are words or phrases that people have been searching locally and globally on search engines. To have effective keywords, there is a number of software tools to utilize that can offer statistics on words and phrases key audiences are searching.
Placing keywords Incorrectly
It is very important to choose the right keywords that the prospective audience is searching for organic SEO efforts. The placement of keywords is also crucial. If too many keywords placed throughout the text may identify as spam when the website is being scanned for optimization by search engines. In addition, placing the keywords where it doesn’t fit will also flag as spam by search engines. Importantly, focus more on placement the keywords will make sense and a healthy number of keywords throughout the text.
Duplicate and Plagiarize Website Content
It is easier to use information that you have gathered through research as a copy for your website. Meanwhile, search engines scan the content and compare it to others that have previously scan. But when plagiarize content recognize, this will get a low ranking. It is important that you establish your own website presence that differs from the words already used by others.
Missing Internal and External Link Placement
It is a great way of placing both internal and external links throughout the text of your website to boost SEO optimization. If this done effectively. For external links, only prominent sites should utilize as a reference throughout the text. Likewise, for internal links, you implement links from your site that will get the most traction